John Sculley’s RxAdvance is tackling the $935 billion in wasted healthcare spending

| Health Care

The former Apple CEO is using technology to transform yet another industry–this time it’s the cloud and prescription drugs. by Veronica Combs via www.techrepublic.com Thirteen years ago John Sculley needed a new challenge. His friend Bob Metcalfe said he needed to reinvent himself. “So I picked something I knew nothing about: healthcare,” Sculley said. What Sculley knows about is …

John Sculley Shares A Few Marketing Insights

| Marketing

Via: Forbes.com Was it really a generation ago? Two historic marketing campaigns, the Macintosh 1984 advertising for Apple and The Pepsi Challenge left an enduring mark on the marketing landscape. As president of Pepsi Cola and CEO of Apple, John Sculley was involved with each. I checked in with him recently for his thoughts on …

Ex-Apple CEO John Sculley: Why Sensors Are the Future of Health Care Tech

| Health Care

via: fortune.com Steve Jobs was the master magician of systemic change. In 1983, most Silicon Valley tech leaders foresaw a future of hundreds of millions of cheaper, faster, better computers primarily for business users. At that same time, Steve Jobs envisioned a very different future, with many billions of computers that would be incredibly easy …

‘Medicare for all’ is ‘crazy’: former Apple CEO John Sculley

| Health Care

by Brian Sozzi Count former Apple CEO John Sculley among the many not in favor of the radical “Medicare for all” scheme being pushed by many Democratic presidential hopefuls. “I don’t picture any realistic outcome where there isn’t private insurance, it would be crazy. The system works,” Sculley said on Yahoo Finance’s The First Trade. “The …

John Sculley, who turned around Pepsi and Apple, has a new cause

| Entrepreneurship

The 80-year-old executive is now trying to solve the problems of America’s health-care system — and inspiring students to help change the world As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ran Apple — and had a famous …