The Acceleration of Analog to Digital: How Coronavirus Will Change Marketing Forever
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Marketing
John Sculley Shares A Few Marketing Insights
| MarketingVia: Forbes.com Was it really a generation ago? Two historic marketing campaigns, the Macintosh 1984 advertising for Apple and The Pepsi Challenge left an enduring mark on the marketing landscape. As president of Pepsi Cola and CEO of Apple, John Sculley was involved with each. I checked in with him recently for his thoughts on …
Former Apple CEO John Sculley: Steve Jobs sold experiences, not products
| MarketingIn a new video interview with Entrepreneur Magazine, former Apple CEO John Sculley discusses what exactly set Apple apart from its competition starting with the famous “1984” advertisement. Jobs’ vision for Apple’s marketing was selling experiences versus selling the product itself. It’s interesting to look at Apple’s advertising throughout its history through this lens. Its advertising …
Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge
| MarketingJohn Sculley, former Apple and Pepsi CEO, denies sacking Steve Jobs, relishes the moment Pepsi marketing surpassed Coca-Cola and believes established brands like McDonald’s could never stand for a noble cause. Read Full Article
Apple ex-CEO John Sculley is enjoying a revival
| MarketingBig data firm founded by ex-Apple CEO Sculley raises $125M for shopping spree
| Marketing, TechnologyA big data firm that makes its cash by helping other companies figure out where their revenue comes from today raised $125 million to go on a bit of a shopping spree. Co-founded by John Sculley, a former Apple CEO, Manhattan-based Zeta Interactive has been patiently planning for today’s announcement since 2007. Read Full Article
What Do Teens and Millennials Think is Cool?
| Marketing, TechnologyOct. 15 (Bloomberg) — Product Hunt Founder and CEO Ryan Hoover discusses the hunt for the next big thing. Former Pepsico CEO John Sculley also speaks on “In The Loop.” (Source: Bloomberg) Watch Video
Sculley and Woz Revisited: More Stories About the Apple Team
| MarketingHere are some other Apple folks that Steve Wozniak and I recalled during our Palm Beach visit in early February.
Breaking Blog: Sculley and Wozniak Reunite to Connect Some of the Dots
| MarketingDiane and I had a wonderful two-day visit with Janet and Steve Wozniak this week where we live in Palm Beach, FL. Woz and I spent hours sharing personal stories and reflecting back on the early days of Apple. We talked about some of the amazing talented people we worked with and some pivotal moments.
A Stimulating Reunion of Wharton Alums in Singapore
| MarketingMy brother Arthur and I both graduated from the Wharton School at the University of Pennsylvania, the world’s first collegiate business school, which now has more than 90,000 alumni in 140 countries. When the Wharton Club in Singapore learned we were coming to town, they organized a fabulous dinner, where we broke bread with fellow entrepreneurs, CEOs, and leaders in private equity, banking, and the law.