In 1983, Apple co-founder Steve Jobs was looking for a new CEO to run his burgeoning company. He tapped John Sculley, the CEO of Pepsi-Cola and the marketeer who had devised the Pepsi Challenge, which helped the soda company take on Coca-Cola. Jobs wanted someone who could help upstart Apple challenge all-powerful IBM. To convince …
Health care companies must focus more on innovation and technology if they want to gain control of the unsustainable cost structure in the $2.5 trillion industry, according to former Apple CEO John Sculley. Sculley, also a former Pepsi Cola president, told IL that he got involved in the health care industry about a decade ago …
When former Apple CEO John Sculley first joined that seminal company, he was struck by co-founder Steve Jobs’ vision of changing the world through the “noble cause” of personal computing. Now, he said, he’s “totally excited and passionate about” a new noble cause – using high-level technology to transform health care. Sculley, 76, of Palm Beach, Fla., …
At an age when many executives are playing golf or writing memoirs, John Sculley is sounding the alarm. The former CEO of Apple and Pepsi-Cola says many of today’s corporate giants are about to be bulldozed into oblivion unless they take action—now. Cloud computing, mobility and machine intelligence will soon trigger an explosion of innovation, he …
Shoot for the stars. They’re closer than you think. Trajectory-setting advice: Seize today. “This is the most exciting time that I’ve been in business,” said “Moonshot!” author John Sculley. The former PepsiCo (PEP) and Apple (AAPL) CEO sees possibilities — not just for developing innovative products or services, but also for launching billion-dollar businesses. It …
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of Pepsi — currently an investor or board member in …
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