Video: Former Apple CEO John Sculley Says Cable Industry Ripe for Disruption

| Global Business

John Sculley, author of “Moonshot!” believes that technology advancements in cloud computing and data analytics are creating new business opportunities that can transform industries. Sculley said new technologies have led to a power shift away from incumbent companies who have been established leaders in their industries, to their customers. Sculley, who was formerly the chief …

John Sculley Tells How to Build a Billion-Dollar Business

| Global Business

It’s about recognizing that customers, not product developers or service providers, are now in control of commerce. John Sculley may be 76 years old, but he doesn’t live in the past or moon wistfully for its return. In both his book, “Moonshot!” (Rosetta Books, 2014), and an interview with CFO, the storied former chief executive …

Building Big Brands: Payoff Huge If Obstacles Can Be Overcome

| Global Business, Marketing

If building big brands is so valuable, why aren’t there more success stories? My experience is that the payoff can be huge, but there are obstacles that must be overcome. Big companies have the resources; however, middle managers are more often empowered to “say no” than “yes.” Timing is everything. The only reason for small …