The big idea: In recent decades, there have been countless innovations that completely reset the narrative in an industry. In Silicon Valley, that kind of innovation is known as a “moonshot.” As a former CEO of Pepsi and Apple, John Sculley has seen and actively participated in his fair share of moonshots. Now, he shares some of the lessons he has learned along the way — lessons that the book posits can be applied by anyone to build their own billion-dollar business. Sculley ruminates on the changing power dynamics in the global economy that have effectively put the customer in charge, as well as the dramatic expansion of the middle class in emerging markets. He also includes no shortage of anecdotes from his years working closely with Steve Jobs and other visionary innovators.
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