Former Apple CEO John Sculley: Steve Jobs sold experiences, not products

| Marketing

In a new video interview with Entrepreneur Magazine, former Apple CEO John Sculley discusses what exactly set Apple apart from its competition starting with the famous “1984” advertisement. Jobs’ vision for Apple’s marketing was selling experiences versus selling the product itself. It’s interesting to look at Apple’s advertising throughout its history through this lens. Its advertising …

Apple ex-CEO John Sculley is enjoying a revival

| Marketing

John Sculley is back. It’s been more than two decades since the former Apple CEO was pushed out of the computer maker. A decade earlier, he vacated the top job at Pepsi to join Apple when founder Steve Jobs recruited him. Now, the 21st century Sculley is showing some mojo of his own. Read Full …

Breaking Blog: Sculley and Wozniak Reunite to Connect Some of the Dots

| Marketing

Diane and I had a wonderful two-day visit with Janet and Steve Wozniak this week where we live in Palm Beach, FL. Woz and I spent hours sharing personal stories and reflecting back on the early days of Apple. We talked about some of the amazing talented people we worked with and some pivotal moments.

A Stimulating Reunion of Wharton Alums in Singapore

| Marketing

My brother Arthur and I both graduated from the Wharton School at the University of Pennsylvania, the world’s first collegiate business school, which now has more than 90,000 alumni in 140 countries. When the Wharton Club in Singapore learned we were coming to town, they organized a fabulous dinner, where we broke bread with fellow entrepreneurs, CEOs, and leaders in private equity, banking, and the law.

7 Things Great Marketers Do

| Marketing

I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers. Here are seven actions I have seen define great marketers: Seek Deep Customer Insight I’m always searching for an insightful data-driven customer fact. At Pepsi, it was that consumers would consume …