In a new video interview with Entrepreneur Magazine, former Apple CEO John Sculley discusses what exactly set Apple apart from its competition starting with the famous “1984” advertisement. Jobs’ vision for Apple’s marketing was selling experiences versus selling the product itself. It’s interesting to look at Apple’s advertising throughout its history through this lens. Its advertising …
John Sculley, former Apple and Pepsi CEO, denies sacking Steve Jobs, relishes the moment Pepsi marketing surpassed Coca-Cola and believes established brands like McDonald’s could never stand for a noble cause. Read Full Article
A big data firm that makes its cash by helping other companies figure out where their revenue comes from today raised $125 million to go on a bit of a shopping spree. Co-founded by John Sculley, a former Apple CEO, Manhattan-based Zeta Interactive has been patiently planning for today’s announcement since 2007. Read Full Article
Oct. 15 (Bloomberg) — Product Hunt Founder and CEO Ryan Hoover discusses the hunt for the next big thing. Former Pepsico CEO John Sculley also speaks on “In The Loop.” (Source: Bloomberg) Watch Video
Here are some other Apple folks that Steve Wozniak and I recalled during our Palm Beach visit in early February.
Diane and I had a wonderful two-day visit with Janet and Steve Wozniak this week where we live in Palm Beach, FL. Woz and I spent hours sharing personal stories and reflecting back on the early days of Apple. We talked about some of the amazing talented people we worked with and some pivotal moments.
My brother Arthur and I both graduated from the Wharton School at the University of Pennsylvania, the world’s first collegiate business school, which now has more than 90,000 alumni in 140 countries. When the Wharton Club in Singapore learned we were coming to town, they organized a fabulous dinner, where we broke bread with fellow entrepreneurs, CEOs, and leaders in private equity, banking, and the law.
Earlier this year I was contacted by a television production company in Japan working on an Apple documentary; they had heard me say in an interview years earlier that Steve Jobs actually had conceived of a Mac Phone back in the mid-1980s.
Here’s the back story.
I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers. Here are seven actions I have seen define great marketers: Seek Deep Customer Insight I’m always searching for an insightful data-driven customer fact. At Pepsi, it was that consumers would consume …