How Commodity Products Can Be Differentiated by Customer Experience Innovations

| Management, Marketing

Diane and I celebrated New Year’s Eve with our friends Kevin and Teresa. Kevin and I got to talking about how products categorized as “commodities” because they are not significantly different from their competitors’ products actually can create extraordinary differentiation. Kevin became wealthy with his idea that every Behr paint store should have the technology …

New Challenges for Women Business Leaders

| 21st Century Jobs, Management

I have never met new Yahoo CEO Marissa Mayer, but I’m impressed with her accomplishments and the admiration she enjoys in Silicon Valley. I am reminded of Charlotte Beers, well-known and very successful former CEO of Ogilvy & Mather Worldwide. Beers was my contemporary; we grew up together in marketing and advertising in the “Mad …

Ford CEO Put “Adaptable” Theories Into Practice

| Management

I often think, and speak, about transformational moments and “The Adaptable Corporation.” So I was eager to check out Bryce G. Hoffman’s new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Crown Business, March 13, 2012). Mulally’s philosophy is terrific. • You must change the culture in order to transform …