NBC News Better Interview

| Entrepreneurship, Uncategorized

WATCH: Why the former CEO of Apple and co-founder of Zeta Global said his quitting his job to drive a Pepsi truck was the best thing that happened to his career. 2 Minutes with John Sculley WATCH: Why the former CEO of Apple and co-founder of Zeta Global said his quitting his job to drive a Pepsi …

Former Apple Ceo John Sculley’s Views of Leadership Changed When He Met Steve Jobs and Bill Gates

| 21st Century Jobs, Entrepreneurship, Technology

In 1983, Apple co-founder Steve Jobs was looking for a new CEO to run his burgeoning company. He tapped John Sculley, the CEO of Pepsi-Cola and the marketeer who had devised the Pepsi Challenge, which helped the soda company take on Coca-Cola. Jobs wanted someone who could help upstart Apple challenge all-powerful IBM. To convince …

The Power of Design Thinking

| Entrepreneurship, Global Business

At an age when many executives are playing golf or writing memoirs, John Sculley is sounding the alarm. The former CEO of Apple and Pepsi-Cola says many of today’s corporate giants are about to be bulldozed into oblivion unless they take action—now. Cloud computing, mobility and machine intelligence will soon trigger an explosion of innovation, he …

22 Years After Running Apple, John Sculley Is Busier Than Ever

| Entrepreneurship

In 1983, John Sculley got the pitch of a lifetime from Steve Jobs to quit his job as the CEO of Pepsi (PEP – Get Report) and start leading Apple (AAPL – Get Report) . Jobs famously asked the inveterate businessman, “Do you want to sell sugared water for the rest of your life or come …

Shooting for the Moon – Interview

| Entrepreneurship

The son of a Wall Street lawyer father and an artistic mother, John Sculley was born in New York City on April 6, 1939. His first job was as a labourer at an aircraft factory, which convinced him to pursue a more interesting career. A love of design led Sculley to study architecture at the …

Breakthrough Entrepreneurs Aim Higher, Solve Big-Sky Problems

| Entrepreneurship

Shoot for the stars. They’re closer than you think. Trajectory-setting advice: Seize today. “This is the most exciting time that I’ve been in business,” said “Moonshot!” author John Sculley. The former PepsiCo (PEP) and Apple (AAPL) CEO sees possibilities — not just for developing innovative products or services, but also for launching billion-dollar businesses. It …

Shooting for the Moon

| Entrepreneurship

The son of a Wall Street lawyer father and an artistic mother, John Sculley was born in New York City on April 6, 1939. His first job was as a labourer at an aircraft factory, which convinced him to pursue a more interesting career. A love of design led Sculley to study architecture at the …