John Sculley, who turned around Pepsi and Apple, has a new cause

| Entrepreneurship

The 80-year-old executive is now trying to solve the problems of America’s health-care system — and inspiring students to help change the world As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ran Apple — and had a famous …

10 CEOs and top executives reveal their best leadership secrets

| Entrepreneurship

Former Pepsi president and Apple CEO John Sculley says you have to stay insatiably curiosity throughout your entire career. John Sculley: “I kept observing — when I was working in bottling plants, resetting shelves in supermarkets, out on the trade, talking to other Pepsi bottlers, observing, thinking, asking questions, you know. Why is it done this …

NBC News Better Interview

| Entrepreneurship, Uncategorized

WATCH: Why the former CEO of Apple and co-founder of Zeta Global said his quitting his job to drive a Pepsi truck was the best thing that happened to his career. 2 Minutes with John Sculley WATCH: Why the former CEO of Apple and co-founder of Zeta Global said his quitting his job to drive a Pepsi …

Former Apple Ceo John Sculley’s Views of Leadership Changed When He Met Steve Jobs and Bill Gates

| 21st Century Jobs, Entrepreneurship, Technology

In 1983, Apple co-founder Steve Jobs was looking for a new CEO to run his burgeoning company. He tapped John Sculley, the CEO of Pepsi-Cola and the marketeer who had devised the Pepsi Challenge, which helped the soda company take on Coca-Cola. Jobs wanted someone who could help upstart Apple challenge all-powerful IBM. To convince …

The Power of Design Thinking

| Entrepreneurship, Global Business

At an age when many executives are playing golf or writing memoirs, John Sculley is sounding the alarm. The former CEO of Apple and Pepsi-Cola says many of today’s corporate giants are about to be bulldozed into oblivion unless they take action—now. Cloud computing, mobility and machine intelligence will soon trigger an explosion of innovation, he …

22 Years After Running Apple, John Sculley Is Busier Than Ever

| Entrepreneurship

In 1983, John Sculley got the pitch of a lifetime from Steve Jobs to quit his job as the CEO of Pepsi (PEP – Get Report) and start leading Apple (AAPL – Get Report) . Jobs famously asked the inveterate businessman, “Do you want to sell sugared water for the rest of your life or come …