Big data firm founded by ex-Apple CEO Sculley raises $125M for shopping spree

| Marketing, Technology

A big data firm that makes its cash by helping other companies figure out where their revenue comes from today raised $125 million to go on a bit of a shopping spree.

Co-founded by John Sculley, a former Apple CEO, Manhattan-based Zeta Interactive has been patiently planning for today’s announcement since 2007.

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