A Stimulating Reunion of Wharton Alums in Singapore

| Marketing

My brother Arthur and I both graduated from the Wharton School at the University of Pennsylvania, the world’s first collegiate business school, which now has more than 90,000 alumni in 140 countries. When the Wharton Club in Singapore learned we were coming to town, they organized a fabulous dinner, where we broke bread with fellow entrepreneurs, CEOs, and leaders in private equity, banking, and the law.

7 Things Great Marketers Do

| Marketing

I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers. Here are seven actions I have seen define great marketers: Seek Deep Customer Insight I’m always searching for an insightful data-driven customer fact. At Pepsi, it was that consumers would consume …

How Commodity Products Can Be Differentiated by Customer Experience Innovations

| Management, Marketing

Diane and I celebrated New Year’s Eve with our friends Kevin and Teresa. Kevin and I got to talking about how products categorized as “commodities” because they are not significantly different from their competitors’ products actually can create extraordinary differentiation. Kevin became wealthy with his idea that every Behr paint store should have the technology …