Monthly Archives: November 2012
Telehealth as an Epiphany Moment
| Health Care, TechnologyDoctors were among the last adopters of personal computers, but everything changed with the advent of wireless tablets and smart phones. Doctors love their iPads and iPhones. So do consumers. Timing is everything for information technology to be disruptive. We may be at an epiphany moment. Epiphany moments have happened before. Consumer banking (ATM and …
Disruptive Innovation Can Help Correct Obamacare Dilemma
| Health CareThe re-election of President Obama assures that The Affordable Care Act will be deployed. But without disruptive innovation in how we deliver well care and health services to consumers, the US economy is doomed. While the major impact of The Affordable Care Act healthcare legislation doesn’t begin until 2014, employers are already taking steps to …
Mitt Romney’s Big Brand Marketing Lesson
| MarketingThe most expensive Big Brand marketing campaign ever has just concluded with an overwhelming victory for President Obama. This blog is not about my politics, but about Big Brand marketing lessons learned from this Presidential campaign and a simple potentially game-changing suggestion.